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Any attempts in the name of weight loss, "healthy eating", or body sculpting to deny your body of the essential, well-balanced nutrients and calories it needs to function to its fullest capacity.

The Dieting Mindset

When dissatisfaction with your natural body shape or size leads to a decision to actively change your physical body weight or shape.

Dieting has become a NATIONAL pastime, especially for women

  • Americans spend more than $40 billion dollars a year on dieting and diet-related products. That’s roughly equivalent to the amount the U.S. Federal Government spends on education each year
  • It is estimated that 40-50% of American women are trying to lose weight at any point in time
  • One recent study revealed that 91% of women on a college campus had dieted. 22% dieted "often" or "always". (Kurth et al., 1995)
  • Researchers estimate that 40-60% of high school girls are on diets (Sardula et al., 1993; Rosen & Gross, 1987)
  • Another study found that 46% of 9-11 year olds are sometimes or very often on diets (Gustafson-Larson & Terry, 1992)
  • And, another researcher discovered that 42% of 1st-3rd grade girls surveyed reported wanting to be thinner (Collins, 1991)

The BIG Deal About Dieting: What You Should Know

  • Dieting rarely works. 95% of all dieters regain their lost weight and more within 1 to 5 years
  • Dieting can be dangerous: — "Yo-yo" dieting (repetitive cycles of gaining, losing, & regaining weight) has been shown to have negative health effects, including increased risk of heart disease, long-lasting negative impacts on metabolism, etc
  • Dieting forces your body into starvation mode. It responds by slowing down many of its normal functions to conserve energy. This means your natural metabolism actually slows down
  • Dieters often miss out on important nutrients. For example, dieters often don’t get enough calcium, leaving them at risk for osteoporosis, stress fractures, and broken bones